A big part of growing a site or a blog is to get subscribers. These are people that really enjoy what you are doing and they want some more, but they also present a stable marketing platform. In other words, subscribers are first in line when you decide to launch something. However, you have to pay attention to what you send them. Once they stop opening those emails the platform tumbles.
How do you avoid the spam filter? For starters, don’t send subscribers information they don’t need. Yes, this is a marketing strategy, but mind the word “strategic”. Gaining their trust should be your first priority and this can be done in two ways.
The first option is to send them exclusive deals, products or gifts. This isn’t always possible with budget constraints, but it doesn’t necessarily have to be something big or even expensive. A free eBook or a small gesture that inspires them to stay subscribe will do the trick.
The second option is to send them useful information. It could be interesting updates on things they like in your specific sector. You could also send tips and thoughts. As long as they feel compelled to read the email and regard it as useful afterwards, you’ve succeeded in building some trust.
A big mistake newbies make is to overload subscribers with emails. If this is done it usually causes a blindness and ultimately a one way ticket to the spam filter. Moderate the amount of emails you send to one a week or two a month.
It’s also a good idea to make it look professional. Design a nice letterhead and make sure grammar and spelling is perfect. Remember that you want to project yourself as an authority through the emails.
Lastly, keep track of what your subscribers react to. When marketing is brought into the emails it has to be subtle. Don’t put unnecessary pressure on the subscriber and keep your sales pitch as a side note to the email.
A little tip for getting people to subscribe; keep the “required information” section short. Users don’t want hassles when they subscribe, so don’t ask for unnecessary info. You can always get the finer details a little later. Just make sure you get a name and email address.
Always remember, it’s easier to retain a customer than gain a new one. So stay away from spamming in any shape or form in your email marketing campaigns.