Effective Email Marketing Equals Big Returns

Email Marketing

A big part of growing a site or a blog is to get subscribers. These are people that really enjoy what you are doing and they want some more, but they also present a stable marketing platform. In other words, subscribers are first in line when you decide to launch something. However, you have to pay attention to what you send them. Once they stop opening those emails the platform tumbles.

How do you avoid the spam filter? For starters, don’t send subscribers information they don’t need. Yes, this is a marketing strategy, but mind the word “strategic”. Gaining their trust should be your first priority and this can be done in two ways.

The first option is to send them exclusive deals, products or gifts. This isn’t always possible with budget constraints, but it doesn’t necessarily have to be something big or even expensive. A free eBook or a small gesture that inspires them to stay subscribe will do the trick.

The second option is to send them useful information. It could be interesting updates on things they like in your specific sector. You could also send tips and thoughts. As long as they feel compelled to read the email and regard it as useful afterwards, you’ve succeeded in building some trust.

A big mistake newbies make is to overload subscribers with emails. If this is done it usually causes a blindness and ultimately a one way ticket to the spam filter. Moderate the amount of emails you send to one a week or two a month.

It’s also a good idea to make it look professional. Design a nice letterhead and make sure grammar and spelling is perfect. Remember that you want to project yourself as an authority through the emails.

Lastly, keep track of what your subscribers react to. When marketing is brought into the emails it has to be subtle. Don’t put unnecessary pressure on the subscriber and keep your sales pitch as a side note to the email.

A little tip for getting people to subscribe; keep the “required information” section short. Users don’t want hassles when they subscribe, so don’t ask for unnecessary info. You can always get the finer details a little later. Just make sure you get a name and email address.

Always remember, it’s easier to retain a customer than gain a new one. So stay away from spamming in any shape or form in your email marketing campaigns.

The Basics Of Vancouver Search Engine Optimization

vancouver search engine optimization

Search engine optimization should be part of any solid internet marketing strategy. It’s a well-established fact that most people search online when they need to buy something. They also search for general information on various topics. SEO has the power of making your website show among the top results when people search for keywords related to your products or services. You can also buy your top spots in Google, but being among the top three sponsored results could cost you more than the revenue these listings are going to generate.

Optimizing a website involves editing its copy and perhaps rearranging its code, but also managing its relationships with other websites in terms of links and citations. While website owners can do their own SEO to a certain extent, it is advisable to outsource it to an expert in order to get the best results possible.

Anyway, for those who want to understand the basics of SEO, this article should be a good starting point. If you need advanced tips and tricks, you may want to read professional sources, but if SEO is new to you, the information we provide here is going to be useful to make you an SEO expert in Vancouver.

Keyword Research

The first thing to do is to find out what keywords you should optimize your website for. Ideally, you should pick commercial, high-volume keywords, so that you can make the most out of your efforts. There are free keyword research tools that can give you an estimate of the monthly number of searches of various keywords. As a general rule, commercial keywords are tho ones that start with “buy” or contain the word “price”. This means the user has already passed the initial information stage and is looking for purchasing opportunities.

On-Page SEO

After you’ve got your list of good keywords, you need to optimize your pages for them. Each page should have one main keyword which you need to include in the title and in the copy. You should be careful not to stuff your page with this keyword, as you may trigger an over-optimization penalty. Make sure you include it once in your “title” tag, once in the first paragraph and once by the end of the copy. It is very important that your entire text is relevant for the chosen keyword. Use a lot of synonyms, because search engines are smart enough to understand what words belong to a certain topic.

Your code should also be optimized. The faster your site loads, the better. Google, and perhaps other search engines, consider the loading speed as one of the parameters that influence rankings. This should motivate you to do your best to have a fast loading website. Besides, most users are going to quit a web page that doesn’t load within the first few seconds anyway.

Off-Page SEO

This is the other component of SEO Albuquerque or anywhere else, for that matter, as important as the first one, but more difficult to achieve. It consists from acquiring links from other websites in your industry, preferably high authority ones. Google specifically forbids buying links, so you won’t be able to do it without the risk of a severe penalty. You need to offer very good information, compelling content others feel the urge to link to. This natural way of acquiring links is valid, but very hard to put in practice. Social media is also important. You should develop and maintain an active presence on your favorite networks, keep in touch with your fans and offer them useful information in order to make them wish to share it with their peers.

If you do everything right, search engines are going to reward you with good rankings. However, you need to be aware this is a process that may take weeks, months or even years.

Categories SEO